Overview
With so many sports apps flooding the market, Portero saw a chance to go deeper on soccer—not just show scores, but personalize the experience for true fans. The app combines global coverage with customizable alerts, detailed stats, and match previews, all wrapped in a sleek, easy-to-navigate interface
Objectives
We wanted to create a mobile platform that delivered real-time match updates, league and player stats, and daily news—all tailored to each user’s interests. The goal was to keep fans informed without overwhelming them and make following their favorite team feel effortless.
MY ROLE
Freelance Designer
TEAM
1 Designer, 2 Developers, 1 Founder
DONE WITH
Figma, Illustrator, ChatGPT, Relume, Lovable, Maze
INDUSTRY
Sport
Wireframes
After gathering all the requirements from the client and doing my own research and some competitive analysis, I knew that the user experience for this app should feel intuitive. It should present information in an easy-to-navigate way and should customize the content based on user preferences. From a visual standpoint, the interface should be clean and modern, with a clear hierarchy, simple navigation, and content focus that provides value to the user. Below is a compilation of some high fidelity wireframes. These refined screens are the result of collaboration and process. They show functionality, the path, and dependency between the screens.
Portero’s goal is to simplify and organize soccer data in a way that makes it easy for users to stay on top of their game.
Visual Design
After refining and updating the design a few times, this is the final result—a beautifully crafted app for soccer fans everywhere that will surely enhance the way they experience soccer.
Results
Early feedback was overwhelmingly positive: 89% of users said Portero made it easier to follow their favorite team, while over 70% opted into push notifications—showing strong interest in real-time updates. Engagement also spiked significantly during live matches, validating the app’s focus on delivering timely, relevant content.
The Take Away
A key takeaway from Portero was realizing how much timing shapes perception. In fast-moving environments like live sports, even small delays or friction points can break immersion. Design isn’t just about what’s on screen—it’s about matching the tempo of the moment.
